About

“A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution…”

Our Mission

We Are Agentic.

We believe in agency – that AI should empower people, not replace them.

Our mission is to help organisations become truly AI-enabled – by guiding their teams through every stage of the AI journey.

From foundational literacy to live workflows and adoption at scale, we build capability that lasts – through education, discovery, and hands-on enablement.

We operate globally, delivering training and consultancy virtually and in-person across Europe and the GCC.

Our Story

Sam and Raph founded We Are Agentic to solve the biggest challenge in AI adoption – technology alone doesn’t drive success, people do.

Raph began his career over 20 years ago building financial M&A models for Goldman Sachs and derivatives machine learning models for J.P. Morgan. He later built a global team of technology analysts and designed adoption and training programmes for some of the world’s largest multinationals.

Sam has worked in sales for over 20 years – the last eight in enterprise AI – where he saw clients invest in powerful tools but lack the skills, confidence, and structure to use them.

Together, they created We Are Agentic to bridge that gap – guiding organisations through every stage of the AI maturity journey, from first steps to scalable adoption.

Where We Operate

We deliver AI training & consulting worldwide, with a focus on Europe and GCC (English-speaking countries).

Our team

Our People

SAM PITKEATHLY
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SAM PITKEATHLY

Co-Founder

With 20+ years in SaaS, including eight in enterprise AI, Sam brings deep expertise in post-sale enablement – helping clients turn AI investments into real business impact.

RAPHAEL JOSEPH
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RAPHAEL JOSEPH

Co-Founder

A digital transformation and adoption specialist, Raphael helps organisations integrate AI into workflows through practical enablement, training, and workflow design.

KIRSTIE KAVANAGH
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GLENN WHITE
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GLENN WHITE

Head Trainer

Glenn is a business leader and trainer who helps companies drive growth and efficiency by applying AI responsibly and designing personalised, real-world learning experiences.

Our team

Team & Advisory Board

We Are Agentic is powered by a network of AI trainers, business consultants, and industry advisors, ensuring our clients get the best expertise in AI adoption.

Rav Punia
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Rav Punia

VP - Global Marketing, Digital and AI

Rav is former ‘VP - Global Marketing, Digital and AI’ at Viasat, the world leader in global satellite communications. As an experienced marketing leader, he specialises in digital strategy, lead generation, and brand positioning for organisations operating within regulated markets. His background spans both agency and client-side with organisations including Rio Tinto, Inmarsat, and Serco. As a consultant his clients included large brands within Automotive, Financial Services and Tech.

SIMON
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SIMON

Product Manager

Former PM for Airtable, Medium, Ghost, and Lumi.

GIL
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GIL

Product Manager

Former PM for Airtable, Medium, Ghost, and Lumi.

ANDREW
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ANDREW

Product Manager

Former PM for Airtable, Medium, Ghost, and Lumi.

Careers

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